An online marketing campaign needs a plan, creative execution, and data-based optimization. Successful digital marketing increases brand awareness, drives traffic to websites, improves conversions, and generates revenue.
Here are some fantastic examples of successful online advertising campaigns made within various industries.
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Viral Video Campaigns
Dollar Shave Club was founded in 2011, but it shot to fame with a cheeky video explaining its subscription-based delivery service for razors.
This unconventional YouTube ad effectively conveyed the brand’s value proposition by linking it to the audience. Consequently, within just two days of the campaign launch, sign-ups soared to 12,000.
Over time, Dollar Shave Club grew to millions of subscribers and was recently sold to Unilever for $1 billion.
Great Online Casino Bonuses
Online casinos use bonus offers as a way to attract and retain players. Clever operators offer multiple bonus types to appeal to players at different stages:
Big welcome bonuses double a new player’s deposit instantly, so you get a bigger bankroll right from the start. This plays on the sign up excitement and encourages bigger first deposits.
No deposit bonuses let you claim free cash or spins without risking your own money first. You can try the casino games for free before committing your hard earned cash.
Ongoing free spin bonuses keep players engaged by giving them chances to win real prizes on featured slot games. These perks keep nudging players to play their favourite games.
Custom reload bonuses reward loyal players with bonus funds when they make subsequent deposits. Operators thank players for continued play and encourage bigger future deposits.
Casinos promote these awesome online casino bonus offers across their own platforms like websites and social media, as well as through affiliate partnerships and targeted ads. Smart marketing teams optimize bonus offers based on data insights into player behaviour.
They know alluring bonuses not only attract new players but also convert one-time visitors into devoted, high-value patrons.
Stunt Marketing
In 2012, Red Bull sponsored daredevil Felix Baumgartner to jump from 24 miles above Earth. Their Stratos mission generated enormous excitement with videos and updates leading up to the live event.
The thrilling freefall and landing were record-breaking and gave Red Bull tremendous visibility. That space jump was, at the time, the most-watched livestream ever, and a prank-marketing success.
Clever Brand Messaging
In 2018, IHOP changed its brand and took on the temporary name IHOb. This surprising shift to “International House of Burgers” promoted a new line of burgers for IHOP.
The change was discussed on social media, news outlets, talk shows, and beyond. The follow-up campaign told us that the name change to IHOb was a gimmick aimed at getting people to try the burgers harder than before. And it worked by increasing burger sales.
Viral Websites
Blizzard, the gaming company, had released a viral campaign for the launch of its 2004 landmark game, World of Warcraft. The teaser site offered a fictional travel destination named “World of Warcraft,” which eventually transformed into a recruitment center for the game.
The curiosity generated through these fascinating character stories and profiles was incredible. When the actual game was released, it sold millions and was played by millions.
Real-Time Social Media Promos
A blackout happened during the Super Bowl in 2013 when the power in the whole stadium went off and led to a prolonged blackout period. Oreo also quickly leveraged the viral trend by posting a smart ad on Twitter captioned ‘Power out? No problem. You can still dunk in the dark.’
Its spontaneous approach perfectly reinforced Oreo’s “dunking” message. The brand was well-known, which in turn generated explosive activity on social media.
Special Food Promotions
McDonald’s, Burger King and Wendy’s have recently jumped on the bandwagon of quick-service chains with a new fad: burger variations with a taco twist.
“Please embed” – https://www.instagram.com/p/DBtgfjUv0o-/
These limited-time offers are designed to create buzz around a new product that wraps the toppings of a burger inside a taco shell.
Some examples of marketing strategies are social media posts with eye-catching images of the burger hybrid, video ads reacting to tasting tacos as burgers, and email and mobile promotions to loyalty app members about the taco burgers.
There are also in-store displays and signage at ordering points and drive-thrus, paid search and social ads targeting consumers near restaurants that offer the item, hashtags and contests to encourage reviews of tacos-as-burgers, media outreach to get coverage of the new menu item, and TV commercials that position the item as fun and innovative.
The taco burger is a shock of newness that piques customers and its limited time only nature makes customers want it.
Conclusion
Case studies of online advertising demonstrate that creativity in marketing, combined with timely execution and strategic optimization at the right moment, is essential in building awareness, engagement, and sales through digital channels.
Brands that can connect with their target audience through integrated campaigns using trends and moments are much more likely to achieve fantastic ROI on promotional spending.
